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Redesign of the Tourist Information

The efficient "head office" of tourism in the municipality of Zell

Tourist Information Zeller Land - the efficient "headquarters" of tourism in the Zell (Mosel) municipality not only stands for the Moselle and Hunsrück, but also for a TI that meets the future requirements of guests.


Here, high-quality advice from "info coaches", research, information search and, last but not least, inspiration are implemented in an exemplary manner. The TI offers outstanding unique selling points - a photo floor that simultaneously offers a topographical map including sights as well as orientation in the premises, a new and unique augmented reality landscape model, two VR glasses or an inspiring listening station. In addition, it is increasingly barrier-free and - despite all digitality - optimised with regard to the analogue mediation level.


A TI that activates all the senses through emotional elements, the design, digital storytelling and an appealing staging and remains in the memory. The guests are confirmed in their travel decision on site and receive inspiration, topics and tips as well as further impulses to extend their stay or for more activities and experiences. The media used are primarily intended to strengthen the inspirational effect and the autonomous possibility of interaction. The TI has a pioneering function and increases the impulse effect on the market, empathy for target groups, the length of stay and thus economically positive effects in the long term.


The project was funded by the state of Rhineland-Palatinate, represented by the Ministry of Economics, Transport, Agriculture and Viticulture of Rhineland-Palatinate.

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